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The SPLENDID CRAFT ART FAIR has developed a comprehensive media promotion strategy, utilizing well-known media outlets
including CHINANEW, XINHUA NEWS, CFLAC, GUANGMING DAILY, GLOBAL TIME, 99 ART, Hi ART, ART CHINA, YONG PAI,
and ARTRON, among others.
INTERVIEW
ZII Gallery & SCAF
1. “Tell us about ZII Gallery”
ZII was founded in London, UK, in 2023, focusing on contemporary art, promoting cross-cultural artistic exchange, and aiming to construct a global artistic exchange community.
This marks our gallery's inaugural participation in a Chinese arts and crafts fair. SCAF serves as an excellent platform for networking and provides an opportunity to witness contemporary artworks infused with Eastern aesthetics.
This event also marks the gallery's debut in China. Among the exhibiting artists, ZII Gallery has specifically showcased the works of Dr. John Moran, the winner of the glassblowing competition featured in the third season of Netflix's reality show "Blown Away."
2. "The mission of ZII Gallery and what are the expectations for this exhibition?"
As the sole European-based artistic collective participating in this event. At ZII Gallery, our mission is to promote cultural exchange and appreciation of diverse artistic expressions.
For this exhibition, we aspire to showcase the fusion of traditional craftsmanship with contemporary artistic sensibilities, offering viewers a unique and thought-provoking experience.
We hope to spark conversations about the intersection of culture, history, and modernity, while also highlighting the talent and innovation of the artists we represent.
Ultimately, our goal is to foster a deeper understanding and appreciation of art, both within China and on the international stage. We look forward to engaging with visitors, collectors, and fellow art enthusiasts during this exciting showcase.
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